5000 People in Line for DIESEL DIRTY THIRTY Denim

Italian denim brand DIESEL had there 30th anniversary on October 10th. Free denim was given out at the store all over the world. In Japan this particular event total of 5000 people showed up at the DIESEL store all over the country, some people slept in front of the store day before, unbelievable.
In order to receive limited edition denim you had to purchase tickets for "DIESEL XXX" before you line up. The amount of denim DIESEL gave out was unknown and not announced, but I am sure they did not expect this.